Geo TV was established in May 2002. Test transmission started on 14th August 2002 and regular transmission began on 1st October, 2002. Geo TV is the first South Asian Urdu language channel to provide content comparable with world-class television broadcasters and it is the fastest growing TV Channel in Pakistan. Geo TV's ratings exceed all satellite delivered TV channels in the market and Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch.